RENAULT R5 LAUNCH
Experiential Design

Experiential Design
Renault R5 Launch operates where rhythm meets precision. We explore how motion, sound, and light can synchronize to form coherent, emotional experiences. Every brand we build carries a pulse — an echo that travels beyond the moment of first contact.
Before the main performance, we created a sound-responsive laser loop show using 13 lasers to set the atmosphere. In the foyer area, an interactive XR video experience was designed with a KUKA robotic arm.





